Apple’s WWDC Keynote, A Show With Booty

 Moscone West Center

 by Alexia Golez

In over an hour, the Apple Worldwide Developers Conference will kick off with Steve Jobs delivering his traditional keynote speech before a packed-out Moscone Center. 

 

So what’s on the menu? Rumours abound, especially across the gossipweb. How about? 

One truism of Jobs’ keynote truism is that he likes to simplify the show by concentrating on a central theme. A thread to demonstrate that Apple is following a vision. That you are safe in the hands. A very smart branding move. After all, what’s a brand but a feeling? I’ll be watching the webcast along with all the technofans, but I’ll be enjoying the show just as much as all the shiny new booty. 

Edit: I’ll be watching the coverage over at The Digital Lifestyle.tv.

Edit 2: Cali Lewis has nice UStream coverage too. Thanks for the link, James

 

June 9th, 2008 at 4:43 pm • Filed in Geekery



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