There’s a lot being said about identity on the web today, mostly by treasure-hunters intent on striking identity protection gold. But don’t you find that identity on the web nowadays is little more than loosely-connected breadcrumbs? Each place where we store something about ourselves is a breadcrumb. We upload our photos to Flickr, administrate our Facebook profiles and publish oddbits on our Tumblogs. All breadcrumbs. Each outlet exposes us to a subtly-different audience. Almost like we’re tilting our heads a certain way so that people who consume that content know a particular aspect of our personality. Each outlet presents an opportunity to learn about a person, but are also a warren of trust relationships.
Personal breadcrumbs are avatars by another name. Artifacts of branding that we’d like to leave after us when we leave. Things we want to be remembered for. So, when you’re the editor for your personal sales story, how close are you being to the truth? Are those non-fat, pretend breadcrumbs? How trustworthy are you being?
Forgetting the eternal paranoia pill of placing your personal data live on the web, and putting the shoe on the other foot, how does reading breadcrumbed snippets of your friends’ lives change the way you view them? It’s as relevant for those you know and interact with in real life, as well as those with whom you find yourself communicating with online. Have you changed the way you judge people after following their digital breadcrumbs?