For Nintendo, Bebo’s metrics mean fuckall
What kind of online promotion campaign on a social network bans user comments? Nintendo’s does. Or rather it’s strict policy on not allowing user comments on official Nintendo outlets does. It also discourages employees from blogging as highlighted in the sacking of an employee for a personal blog last year.
So my question is, why buy space on social network to market one’s wares to its user if you don’t allow them to interact? I wonder did the blocking of user comments on Bebo mean a nice discount on Nintendo’s monthly advertising spend too. After all, user comments are metrics or so say Bebo. And hey, if you don’t have that metric to set beside those ROI projection flavours then how can you call a campaign successful? Did you have that pinch of salt?
It could also be they don’t want to have to worry about deleting and blocking all those spam comments that Bebo profiles seem to get these days…