On invisible marketing

invisible ramp
Photo owned by soggydan (cc)

And lo, the lazy marketeers have inherited our silicon Earth. Our communications channels have become a perverse marketing joke. Look to Twitter where the self-interested first tweet from accounts they have professional interests and then retweet themselve ad-nauseum on every account they and their partners have access to. Say this was a face to face meeting, what reaction would the listener experience?

The really effective marketeers already have the ears of their market. They’ve played with them, taken criticism from them and enriched their audiences’ lives. If as a company you are not adding value, you are taking away from the effectiveness of your communications and using up user gratuity.

Who wants to listen to the same message being whored by blowhards? Call me a freak but I want to feel, be challenged or be beset by wonderment. Great marketing is the stuff you don’t see.

September 7th, 2009 at 11:27 am • Filed in Business, Geekery



Comments

2 Comments to “On invisible marketing”

  1. Joe Scanlon Says:
    September 19th, 2009 at 4:54 pm

    As someone who is launching a business soon, I’m back here for, am(?), maybe the fourth time. I leave this post saying “this will not be me” “I am better than this” and so on, yet after some time, I “forget” it and find myself coming back to read it again.

    It’s happening all around me all the time on Twitter. You can easily see the same crews RTing the same people (not only people who have several accounts RTing themselves)

    Your face-to-face meeting analogy makes me laugh a lot.

    Fred: I JUST LAUNCHED A GREAT NEW PRODUCT http://WWW.GREATGREATGREAT.COM

    Fred takes off his usual hat
    Fred puts on his large eyesore GreatGreatGreat cap:

    GreatGreatGreatDotCom: HEY FRED JUST LAUNCHED A GREAT NEW PRODUCT http://WWW.GREATGREATGREAT.COM AND IT LOOKS GREAT!!!!

    Fred runs over to Mary and whispers “Hey Mary you’d never make a bit of noise about this thing?”

    Mary: HEY DID YE NOT HEAR WHAT GREATGREATGREAT just said?!?!? go check out GREATGREATGREAT GREATGREATGREAT GREATGREATGREAT GREATGREATGREAT GREATGREATGREAT GREATGREATGREAT…….
    and so on and so on, The story ends with a car crash and a huge bomb.

    Anyway, how to get thru this idiotic noise without the “if you can’t beat em join em” thingamajig.



  2. Joe Scanlon Says:
    September 19th, 2009 at 4:56 pm

    didn’t really think that site would exist but it does, I should have known better I guess.



Leave a Reply