On Negative Campaigns & Subverting Pop Culture Norms

Photo owned by renaissancechambara (cc) It’s interesting to note that yesterday, the BBC Radio 1 website had it’s busiest day ever because of The X-Factor vs Rage Against The Machine death-match. It doesn’t matter where you sit in the battle to the UK number one, the fact that a download-only single beat the traditional X [...]

Starbucks’ (RED) Card Campaign Comes To Ireland

Starbucks are partnering with Project RED so that for every use of a Starbucks (RED) card at participating stores, 5c is donated by Starbucks to the Global Fund for the elimination of AIDS in Africa. More details on the Join Red blog.

When innovation means sharing..

Last week, I attended a briefing organised by the IDA to discuss their new campaign. With GIEF and the discussion over at Pat’s gaff on TC50 and entrepreneurship, I thought I’d let things settle a little before taking a slice at the topic. They inform each other like a massive Etch-a-Sketch. You might need glasses.. [...]

On invisible marketing

Photo owned by soggydan (cc) And lo, the lazy marketeers have inherited our silicon Earth. Our communications channels have become a perverse marketing joke. Look to Twitter where the self-interested first tweet from accounts they have professional interests and then retweet themselve ad-nauseum on every account they and their partners have access to. Say this [...]

Rose of Tralee: A Rose By Any Other Name

Photo owned by Robert Couse-Baker (cc) Tonight the Rose of Tralee Festival comes to a head with the first night of the competition to find 2009′s loveliest girl. The Rose of Tralee Festival is one of the most important jewels in Kerry’s tourist crown. Tourism number crunchers expect over €6 million will be pumped into [...]

Thomas Cook Lockin

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